Granny Elsie used to be the owner of the soup factory, but she retired when Granny Flo took over.
If the picture of her on the cover of the soup cans is to be trusted, she is a short, slightly pudgy, elderly, Caucasian woman with white hair in a bun and wearing a blue, white-spotted Victorian-stiled dress.
Granny Elsie is shown to be very kind and know where to stand. She also invented the slogan "Every letter in every can". During the events of Martha Blah Blah, the pictures of her were seen moving in some scenes, meaning she might have some magical powers, but this is left unclear.